Luckrada Lucksanawimol as Best Western Hotels New Regional Director Sales

Luckrada Lucksanawimol as Best Western Hotels New Regional Director Sales

Bangkok (Thailand) – September 19, 2018 (travelindex) – Best Western Hotels & Resorts is delighted to announce the appointment of Ms. Luckrada Lucksanawimol as its new Regional Director Sales – Asia, effective immediately.

Ms Luckrada, or “Annie” as she is better known, brings an impressive set of skills to Best Western. Having achieved a Master’s Degree in International Business Management from Stamford International University, she has held senior sales and management roles for a series of major hotels and resorts, both at property and head office levels.

Her experience includes serving as Director of Sales at B-Lay Tong Phuket, during the time it was operated by AccorHotels as part of the MGallery Collection; and serving as Director of Sales for the former dusitD2 Patong Resort, which was managed by Dusit International. She was also Cluster Director of Sales for Bangkok-based BHMAsia, overseeing 17 properties in Thailand and beyond.

And most recently, Khun Annie was Executive Assistant Manager at B-Lay Tong Phuket, having returned to the property in 2017.

She now embarks on the latest chapter in her career as Regional Director Sales for Best Western, with responsibility for the company’s expanding portfolio of hotels and resorts in Southeast Asia and Japan.

“Khun Annie is a confident, charming and forward-thinking person and a highly-skilled hospitality professional. Not only does she have extensive experience of sales, but she has also been involved in hotel operations at senior management level, giving her a deep understanding of the industry. We are delighted to have her onboard our dynamic team, and I am sure that her talent and expertise will be great assets to our entire company,” said Olivier Berrivin, Best Western’s Managing Director of International Operations – Asia.

“I am thrilled to be joining to Best Western, which is one of the most famous names in the hotel industry. This is a very exciting time for the company, with many fantastic new hotels and innovative brands being launched in Asia. I look forward to working with the entire team and helping Best Western to achieve even more success in the future,” Khun Annie commented.

A Thai national, Khun Annie is a keen scuba diver with a PADI open water certificate. She also enjoys travel and photography, landscape and interior design, swimming, reading and art.

She will now be based at Best Western’s Asia head office in Bangkok. To contact Khun Annie, please email luckrada.lucksanawimol@bestwestern.com.

About Best Western Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Contact information:
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260

Sirimanas Maungrod

Email: sirimanas.maungrod@bestwestern.com
Orapan Sornnuwat

Email: orapan.sornnuwat@bestwestern.com

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